01 · Google Ads · Healthcare & Wellness & Longevity Practices
Healthcare Google Ads is a minefield — HIPAA-conscious tracking, health condition restrictions, disapproval algorithms. We navigate all of it. Done-for-you, from first keyword to monthly plain-English reporting.
Get Started — Book a Free Call →Sound Familiar?
Maybe you've been doing it yourself. You carved out a Sunday afternoon, watched a handful of YouTube tutorials, set up a campaign that felt pretty solid — and then watched $800 disappear in two weeks with three clicks and zero appointments booked. So you tweaked it. Changed the headline. Adjusted the budget. Watched another video. And the slow bleed continued, quietly draining money from your practice every single day while you convinced yourself it was "almost working."
Or maybe you handed it off — to a marketing person in your circle, a freelancer from a Facebook group, or someone who presents themselves as an expert but whose entire strategy was built watching 60-second TikToks from other people who also don't actually run healthcare practices. They talked a big game. Threw around words like CTR and local services ads and conversion rate. Sent you a monthly report full of charts that looked impressive and meant absolutely nothing. And patients still weren't coming through the door.
Here's what none of them knew — and what most people running Google Ads for healthcare still don't know:
Google restricts how health-related terms can be targeted. One wrong keyword and your ad gets disapproved — or your entire account gets flagged.
Standard conversion tracking can violate HIPAA. Without compliant setup, you're flying blind on what's working — or unknowingly putting patient data at risk.
Without healthcare-specific negative keywords and audience exclusions, you're paying for clicks from people who will never become your patients. It adds up fast.
Clicks and impressions don't pay the bills. You need to know your cost-per-booked-appointment — and most DIY setups never get you to that number.
What We Do For You
Before we touch a single campaign, we learn your practice — your ideal patient, your geography, your competition, and where you actually stand online today. Google My Business, existing reviews, website health, landing pages — we look at all of it. We build on what's working, and we'll tell you plainly what's missing and what it would take to fix it. Some of that we can handle. Some of it becomes a conversation about next steps. Either way, you'll know exactly what you're working with before we spend a dollar.
We build campaigns from the ground up with compliant tracking, proper health category settings, and exclusions that protect your account — and your patients.
Great ad copy meets patients where they are — and that looks different for every practice. Sometimes it's condition-specific. Sometimes we start broader to build momentum and Google authority first. We make that call strategically, based on your goals, your market, and what Google's algorithm needs to trust you before it rewards you.
We don't set it and forget it. Campaigns get reviewed and refined on a regular cadence — bid adjustments, negative keyword pruning, A/B testing, audience refinement. Always moving toward a lower cost-per-patient.
No 40-page PDF full of metrics no one understands. You get a clear summary of what we spent, what it produced, and what we're doing next — in language that actually makes sense.
What Results Look Like
Common Questions
Let's Talk Google Ads
Fill out the form and we'll reach out within one business day to schedule your free strategy call — no pitch, no pressure, just a real conversation about whether this is a fit.